I am posting this rather later than I should have. The world of modelling is rather unique in that perceptions can vary wildly as to what is and isn’t the reality of the industry. I was never into modelling at the beginning, and I never aspired to be on anything like magazines, store boards etc. It is a “profession” that has endless opportunities but as far as it being a full time career, the results like the perceptions vary wildly.
When I went to one of my first “big agencies”, I was told plain and clear, that modelling was a professional hobby and I shouldn’t stop my life and focus on it, because the work doesn’t flow off the assembly line. A big part of that was and is true. When you are starting out, it isn’t something you want to hedge your bets on. You need to be more than just a pretty face with a good body, and there isn’t always work around the corner.
Now those models you see on FTV and the billboards globally are very good very well paid models, but that isn’t their full time job. In South Africa, I can guarantee 90% of all the models, either have jobs, businesses or are studying. Even when you go international and walk the runways of the world, it’s a limited time offer before your “look” fades or goes out of style and a new generation come through.
So how do you have a long modelling career? You diversify yourself and do more than just wait for the next picture. I studied, and became a sprinter while I was at it, built a business I am still growing and made the partnerships with brands and individuals that help me fill in the hours between everything else. Being a model isn’t a full time job, there is no 9-5 with it and the money varies job to job, so don’t expect to take a bank loan against it.
Now I am not saying all this to discourage anyone! By no means am I saying you can’t change the game and be world renowned. Just always ask yourself this question if you think I am just being a kill joy: name one model that is earning millions every year and ONLY does modelling and nothing else…
Tyra banks, Kimora lee Simmons, Naomi Campbell, Heidi Klum… yeah they were all supermodels but they build business empires from their modelling and became moguls. That is the beauty of the modelling industry, you can build your own personal empire of work and opportunities through it and that is biggest reason why I am opening this post with this reality! You can be the best model in the world, but you need to understand that you have to build something from it that will help you live a fulfilled life along with it.
So with that out of the way, all you aspiring models, here is my breakdown of what it takes to get you on that billboard, magazine and newspaper!
- KNOW YOUR MARKET
One of the most important steps to becoming a model is knowing your market. What does this mean? Well, for starters, depending on the area you live in, certain trends and looks are more popular than others. For instance, runway modeling and fashion show modeling are not as widespread as commercial modeling for print occasions like magazines, newspapers and store sales papers. Also knowing your market will help you know what look the agencies around you are looking for. Living in a suburban area, agencies aren’t looking for that sleek, ultra-sexy look with overstated hair or makeup like bigger cities are. In fact, the more natural look is actually preferred in suburban areas, while more trendy, sleek looks are wanted in the city. If your look doesn’t fit your market, move to an area that does, or consider traveling back and forth to an area that does. Also know whether you’re auditioning for a market that advertises petite sizes, plus sizes, certain clothing trends, or for a targeted market like natural living, city trends, cosmetic companies, etc. Research, research, research!
2. FIND A GOOD AGENCY
The best thing you can do for yourself is to find a good agency to work with. Agencies should not ask for money up front, or be sketchy in terms of signing anyone possible, which could mean that they run off with the models’ earnings later. Get online and search for a modeling agency you can trust. A good agency should understand your personal needs as a model, lift you up, and never take money from you. They should also never ask you to put yourself in a dangerous or compromising situation.
3. BE AWARE
One of my top tips for becoming a model is to be aware of what you’ll face. Know that girls can be cut-throat, the wrong agencies may ask you to sacrifice your morals, integrity or beliefs just to obtain certain photos, and know that it can be a very tiring job. Also be aware that the idea of modeling is not to give you fame, but instead to create a certain wanted look by photographers and companies. You may be asked to cut or color your hair, wear an outfit you don’t like, or spend endless hours traveling to the right photo shoot location just for one shot. You may also be on set for anywhere from 8-12 hours or even more. Know ahead of time that the point of using a model is to create the right photo. Many photographers, agencies and product campaigns put the photo goal ahead of the model’s needs.
4. KEEP YOUR VALUES
Many girls who don’t intend on compromising their values end up doing so if they don’t know ahead of time just what their values are. Don’t ever sacrifice yourself to be a model. The modeling world can be laced with drugs, alcohol, sex-trades, rape, greed and more if you get in with the wrong crowd, which is easy to do when you’re looking for a quick route to fame and fortune. Never do anything it takes to get to the top. You’ll regret it later. Outside of local modeling gigs, most outlets for modeling lead to sketchy, compromising situations. Know your values and stick to your guns! On the other hand, the right agencies will honor your values and can lead you to a great career.
5. GET SOME PRACTICE
Don’t expect to walk into a modeling agency, do a few twirls and expect them to sign you. Anywhere from 10-20 people a day walked through the doors unexpectedly asking to meet with the owners of the agency. Agencies are extremely busy and usually have girls fill out paperwork and submit photos for review. They almost never see girls by just walking in. Know this ahead of time and get some practice behind your belt. If you do get called in for a meet and greet, you need to keep your look casual, yet also have a confident walk and not look fake. Practice, practice, practice.
6. GET A GOOD HEADSHOT
When it comes to the modeling industry, you won’t get anywhere without a good headshot to get you started. Have someone you know or a photographer take a natural headshot of you. No photo-touching, hardly any makeup, and simple hair should be the top three key points of your photo. I’m serious, girls! Modeling agencies hate Photoshopped pictures, makeup, fancy hair styles, or overdone looks. They want to see you in the raw to see if you could transformed into a variety of looks. Remember, you’re pretty just as you are, so let those agencies see you for you! Most importantly, no Glamour Shot photos.
7. KNOW THE ODDS
The modeling industry is one of the hardest careers to achieve and maintain. Most models who haven’t been modeling up to age 22 are almost guaranteed they won’t make it in the runway industry unless they seek out commercial modeling options. You don’t need to be a certain size to model, nor do you need to look a certain way. You just need to know what the odds are in the market you’re in. If you don’t look like a runway model, that’s fine! Know the odds of what you face in terms of the area you live, what your look has to offer, and how hard each specific outlet for modeling is, such as commercial or runway
The most important thing you can do to become a model is to be yourself! Never change who you are on the inside or outside to make someone else happy. Modeling can be a great way to gain self-confidence and can help you make money on the side of a regular day job. Never sacrifice yourself, your values or your self-esteem to do so! These steps will lead you to being a successful and happy model.